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ADELE: X  MARKS
THE SPOT

And so it begins.

The following spot, which aired on the U.K.'s The X Factor Sunday night, offered the first taste of new music from the forthcoming Adele album, due (via XL/Columbia) on Nov. 20. The 30-second tease represents the initial look at a calculated strategic campaign in which less is more.

Placing the teaser on The X Factor U.K. is undeniably a cool way for the reigning Queen of Pop to reintroduce herself. Naturally, it became a trending topic moments after the spot ran.

Look for a single—which may or may not be the bittersweet ballad in the mysterious spot—to follow shortly. Adele's madly anticipated new album follows up the 11m-plus-selling 21—but you knew that unless you've been living in a cave for the last five years. 

HITS LIST HITS THE HOME STRETCH
Won't be long now. (11/29a)
CHART FINAL: TASTIER THAN LEFTOVER GIBLETS
The Lipmans are thankful for their superstars. (11/28a)
THE LENNY BEER
PRE-HOLIDAY ALBUM
There's light at the end of the tunnel. (11/28a)
CHARLES KOPPELMAN, 1940-2022
An entrepreneur who knew everybody and had a good jump shot. (11/28a)
SONG REVENUE: TURKEY TROT
The rich get richer. (11/28a)
GRAMMY SEASON
Artists sound off on the prospect of being nominated
CATALOG ECONOMICS
They're changing the game... for some.
VOTING AGAINST FASCISM
You're helping with the runoff, right?
IS IT CHRISTMAS YET?
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