And so it begins.
The following spot, which aired on the U.K.'s The X Factor Sunday night, offered the first taste of new music from the forthcoming Adele album, due (via XL/Columbia) on Nov. 20. The 30-second tease represents the initial look at a calculated strategic campaign in which less is more.
Placing the teaser on The X Factor U.K. is undeniably a cool way for the reigning Queen of Pop to reintroduce herself. Naturally, it became a trending topic moments after the spot ran.
Look for a single—which may or may not be the bittersweet ballad in the mysterious spot—to follow shortly. Adele's madly anticipated new album follows up the 11m-plus-selling 21—but you knew that unless you've been living in a cave for the last five years.
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
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SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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