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THE WEEKND WANTS YOU TO "TELL
YOUR FRIENDS"

The Weeknd is following a carefully mapped blueprint for maximum impact, climaxing with the release of a new video.

Last Friday he casually released full details of a world tour kicking off in his hometown of Toronto pm 11/3, aptly titled The Madness. Later that evening when social media lit up with word his unreleased album had leaked, the artist fought back, cleverly packaging up Beauty Behind The Madness as The Leak, a collection of snippets from the album easily accessible on Soundcloud.  

This morning the power moves continue to stir even more frenzy, as The Weeknd unveils a new video for a Kanye West-produced single titled "Tell Your Friends," an appropriate battle cry to send out to your fanbase four days before the new album drops—and don't forget that the XO/Republic superstar is also slated to perform at the MTV VMAs this Sunday. 

BATTLE OF THE
HITS LIST STARS
Celebrity faceoff (6/27a)
BIZ RESPONDS TO ROE V. WADE DECISION (UPDATE)
Artists and companies unite. (6/27a)
PERFORMERS SPEAK OUT AT GLASTO
Singers voice their dismay over the Supreme Court's latest decision. (6/27a)
COOPER PLANS TO DEPART WMG IN '23
See ya later, alligator. (6/23a)
NEAR TRUTHS: FROM THE MOUNTAINTOPS
I.B. Bad surveys the landscape. (6/22a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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