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THE WEEKND WANTS YOU TO "TELL
YOUR FRIENDS"

The Weeknd is following a carefully mapped blueprint for maximum impact, climaxing with the release of a new video.

Last Friday he casually released full details of a world tour kicking off in his hometown of Toronto pm 11/3, aptly titled The Madness. Later that evening when social media lit up with word his unreleased album had leaked, the artist fought back, cleverly packaging up Beauty Behind The Madness as The Leak, a collection of snippets from the album easily accessible on Soundcloud.  

This morning the power moves continue to stir even more frenzy, as The Weeknd unveils a new video for a Kanye West-produced single titled "Tell Your Friends," an appropriate battle cry to send out to your fanbase four days before the new album drops—and don't forget that the XO/Republic superstar is also slated to perform at the MTV VMAs this Sunday. 

TOP 20: HOUSE
ON A HILL
Harry is popular. (5/26a)
SONG REVENUE: HIGHFLIERS
A combined 30 of 50 (5/26a)
NEAR TRUTHS:
SAFE KEEPING
What's the big deal? I.B. Bad has the answers. (5/26a)
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
EVP STRIPES FOR UMe'S MURTHY
A total pro gets her due. We bow down. (5/26a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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