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Monday, June 22, 2015

THE DEATH OF PRINT JOURNALISM: OLD RAG, NEW ERA

Apple Music on Our Cover and Contents Page: It's Totally Analog, Man!

The cover of our most recent print edition is graced by the Apple Music team. Jimmy Iovine, Robert Kondrk, Ian Rogers, Trent Reznor, Zane Lowe and Larry Jackson are hugely psyched for next week's launch of their multifaceted new music service. Will it be a game-changer? Very possibly. But appearing on our cover is the last game they ever wanted to play.

Our Contents page VIP is none other than ... Apple. With the company's long-awaited new music service on the way, Messrs. Iovine, Rogers and Jackson emphasize the power of their free Radio and Connect elements to drive music discovery and consumer engagement. But rather than agreeing to be part of our retrograde rag, they probably wish they'd thought different.

 
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