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A$AP IS RIGHT

Another hip-hop album got the time-shift treatment, as A$AP Rocky’s At.Long.Last.A$AP (RCA) became available digitally Sunday at midnight, a week before its previously scheduled release date. Rocky set up the move earlier on Sunday with a tweet, and the whole thing worked like a charm, propelling the album to the top of the iTunes leaderboard within minutes of its appearance, and there it remains. It's also hit #1 in the U.K., Canada, Australia, Germany, New Zealand and Ireland. 

The first-week sales picture is a bit murky as there are no pre-orders; the Tuesday after a Monday holiday is also typically depressed due to holiday burnout. Initial sales are just south of 15k.

It's thought the early release was part of a game plan to avoid going head-to-head with Florence + the Machine at retail.

At.Long.Last.A$AP features collaborations with Kanye West, Lil Wayne, Mark Ronson, Mos Def, M.I.A., Jamie Foxx, Danger Mouse, Miguel and ScHoolboy Q. Rocky’s last album, 2013’s Long.Live.A$AP, debuted with 138k and went on to sell 514k. 

Single "Everyday" featuring Rod Stewart, Miguel and Mark Ronson is impacting Rhythm radio right now.

REVENUE CHART:
FAST FORWARD
The Sony side of the street (8/5a)
NEW & DEVELOPING ARTISTS: Q3 EDITION
The lifeblood of the biz is pumping. (8/5a)
OLIVIA INKS WITH SONY PUB
Big score (8/5a)
THE HAPPIEST TOP 20
Billie's back...on her own terms. (8/5a)
NEAR TRUTHS:
CAVEAT EMPTOR
Vaxx mandate gains steam. (8/5a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
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