VEVO is in the midst of an "Up to Our Eyeballs in Premieres Week,” and on the menu today is the exclusive premiere of Rae Sremmurd’s “This Could Be Us" (Eardruma/Interscope) which chronicles the Facetime struggles brothers Swae Lee and Slim Jimmy go through trying to keep their girls long distance while they're on the road in Africa—the amazing backdrop for the remainder of the video. They make the best of being dumped, let's put it that way. Oh, a playa's life!
LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE
You can't tell the players without a scorecard. (7/26a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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