Quantcast

APPLE MUSIC SUB SERVICE COULD ROCKET TO 75M SUBSCRIBERS—SURVEY

A just-published survey suggests that Apple’s forthcoming subscription music-streaming service could quickly become the biggest in the world, the Guardian reports. (And for the record, this does not appear to be a hoax.)

In February, Midia Research asked 1,000 Americans whether they would subscribe to an Apple music streaming service for $7.99 a month, and 10% said they’d be “very likely” to sign up, while another 10% said they’d be “likely” to. When it came to iOS users only, 15% answered “very likely.”

While 15% seems low, that would be 15% of a user base in the neighborhood of 500 million—or 75 million.

“Even a year-one target of a quarter of that would be transformational to the subscription market, but both numbers are far short of the approximately 250 million iTunes users who regularly buy music downloads,” wrote the report’s author, Mark Mulligan.

Since the survey was conducted in mid-February, however, we’ve learned that the base price would be $9.99, and it’s anybody’s guess how big a difference that additional two bucks a month would make, though Mulligan still believes that the $7.99 price “will happen eventually, even if it does not in 2015.”

NEAR TRUTHS: OFF AND RUNNING
The lay of the land at the top of the year (1/24a)
O-ROD MANAGEMENT
IN PLAY?
America's most wanted (1/20a)
HITS LIST GETS ANIMATED
Lin-Manuel and Ken sing in harmony, inspiring industry applause. (1/24a)
MEAT LOAF,
1947-2022
The dashboard light has dimmed. (1/21a)
SONG REVENUE: SOME ENCHANTED DAWN
Winning hands in the early action (1/20a)
OOH, LAS VEGAS
You're gonna make a poor boy outta me.
HOW I WISH THAT THERE WERE MORE
...than 24 hours in a day.
PALMS SWEAT, BLACKJACK
on a Saturday night
SIN CITY
Lamborginis and caviar Dry martinis, Shangri-La
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)