I.B. BAD'S NAMES IN THE RUMOR MILL

Our industry whisperer’s latest look behind the scenes delves into the phenomenon of marketshare mania, the actual value of that slice of the pie in the scheme of things and the coinage of the colorful adjectives “bolt-on” and “strap-on.” How any of this plays into the list of names that comprises the coda of I.B’s column is known only to him: John Amato, Howard Appelbaum, Daniel Ek, Rob Wells, Ashley Tabor, Sonny Takhar and Jason Flom.

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I.B. BAD'S NAMES IN THE RUMOR MILL

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