RUMOR MILL
Monday, February 9, 2015
"SHOTS" ON TARGET
It's a Grammy performance!
It's a Target ad!
Cool it, you two! It's both. Yep, KidinaKorner/Interscope's Imagine Dragons turned in an electric performance of "Shots" during last night's telecast in what turned out to be an ad for Target. The superstore's logo stayed onscreen throughout the song (which the band taped in Vegas), along with the hashtag #MoreMusic.
And like many effective ads, the spot worked like a charm, propelling the tune from the 90s into the 20s at iTunes.
We can't recall the line between show performance and commercial blurring like this before. But we imagine this won't be the last time it happens.
 STAGECOACH GOES BIG WITH ZACH, JELLY ROLL, LUKERecord-breaking heat wave in the forecast. (9/6a)
LINKIN PARK ROARS BACK WITH NEW ALBUM, SINGER, TOURThis oughta be interesting. (9/6a)
HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're putting our asses in seats. (9/4a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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