Bertrand Bodson Joins EMI

EMI TAPS BODSON: What’s a Harvard Business School grad doing going to work for EMI Music? If you said slumming, you don’t know Bertrand Bodson, who’s been named SVP Global Digital Marketing in charge of collecting change for Guy Hands’ petrol station rest room improvement fund. Bodson is a co-founder of the social networking and viral marketing site Bragster.com, which was acquired by Guinness World Records earlier this year. He also launched and ran Amazon.com’s DVD rental and subscription businesses in Europe. Reporting to Ernesto Schmitt, Bodson will develop the company’s global digital marketing strategy, while based in London… In other words, get paid. Fomer EMI Music N.A. SVP Digital Strategy Syd Schwartz has moved into a consultancy role with the company. (5/28p)