Pitchfork most influential music site--NYT

N.Y. TIMES REVIEWS PITCHFORK: In this morning’s must-read, always-insightful N.Y. Times reviewer Jon Caramanica turns the tables on indie-music online bible Pitchfork, arguably the most influential arbiter of musical taste in the Internet Age, concluding that this initially outsider operation is the new establishment. “All empires have their insurgents, and in its early years Pitchfork was supposed to be the insurgency, pushing back against mainstream music magazines with committed and sometimes idiosyncratic coverage of independent music,” Caramanica notes. “Founded in 1995 by Ryan Schreiber as a small website, it’s now the most prominent brand in online music journalism—averaging 30 million page views a month—widely believed to have the power to pluck a band from obscurity and thrust it into the indie consciousness, and to push it out just as quickly. It exerts its own gravitational pull.” (7/15a)