IB on Vevo-MTV

VEVO LA DIFFERENCE: Word from inside Vevo is that there are merely “one or two outstanding points” to settle in the negotiations with MTV, which were reportedly contentious at the outset. The Rio Caraeff-led company has already completed licensing deals with AOL and CBS Interactive and is in the process of signing one with Yahoo, with another half dozen on deck. The same sources add that when Vevo partner Sony Music’s online deal with MTV.com runs out, the company will insist that the network use the branded Vevo player on all its online platforms as well. It now appears that MTV will agree to the use of the Vevo player, and that the lone remaining issue has to do with which company will control the advertising and content on the watch page. (7/29a)