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Thursday, August 5, 2010

Mumford's You Oughta Know assist

SIGH OF THE TIMES: As we’ve been predicting, Mumford & Sons’ Sigh No More (Glassnote) is starting to erupt. Daniel Glass’ wily pickup from the U.K. is up nearly 40% this week and is now in six figures at 113k+ and counting. Insiders attribute a major chunk of the band’s momentum to the exposure “Little Lion Boy” has been getting via VH1’s You Oughta Know featured-artist program, which has a history of moving the needle on new and developing acts. Congrats to the band and to Daniel, who owe VH1’s Rick Krim a box of Titleist Pro V1s in recognition of the muscle powering their ascent. (8/5a)

 
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