JIGGA’S NEW GIG: Jay-Z has launched a new lifestyle site, Life + Times, through his company, SC Enterprises. Designed like an online magazine, it offers content reflective of Jigga’s range of interests, including music, fashion, technology and sports. The Tumblr-style homepage contains a grid of visual tiles linking to the stories, videos, songfiles and galleries. We’re intrigued and impressed by what we’ve sampled, including a piece about the floater, a key shot in the arsenals of guards from Mark Jackson to Kemba Walker, and a rremix of Sade’s “The Moon and the Sky featuring Jay. Take a look around when you get a minute. (4/11a)