Solters and Sheen Make a Team

WARLOCK PUBLICITY: Just call him the “Third Goddess.” Plenty of people were quick to scratch their heads when it was announced longtime publicity exec Larry Solters would take on Charlie Sheen for the cracked actor’s current Violent Torpedo of Truth tour, but the Scoop Marketing guru is having the last laugh. His handling of the shows—offering no press releases, media passes or access—has worked wonders, with blanket coverage despite the near total shutdown of the fourth estate in favor of going “directly to the people.” The shows have been covered extensively on Twitter, Facebook and other social networks and blogs. And rather than scare people away, Solters reports he’s getting client offers left and right, as well as acquisition inquiries, in the wake of repping Sheen. (4/15p)