CAN’T WE ALL GET ALONG? TAG Strategic head Ted Cohen put the blame on both the Big Four and Google, noting that when both sides of such negotiations have bad faith, customers suffer. “Neither side is playing fair with the other,” he said. “They go into the negotiations believing that the other side of dishonorable. It’s rare that both sides see that the common goal is to create a consumer experience that people value and are willing to pay for. Things don’t come to market because of this.” (5/11a)