Big Boi for Crown Royal

CROWNING BIG BOI: A brand-new short film starring rapper Big Boi, The Crown Life, debuts today as part of a multi-layered campaign created by Crown Royal Black Whiskey "to mark and celebrate life’s crowning moments." Directed by Hudson Dusters for Greenpoint Pictures, it documents the Outkast member as he prepares for a performance during 2011 Grammy Award weekend inside his Stankonia studio and cavorts on the town in his home of Atlanta. Crown Royal has gathered influential designers and filmmakers to release exclusive, limited-edition products and content, using their craft to create something that celebrates what "The Crown Life" means to them—finding royalty in everyday experiences. (5/18p)

ON THE BMM COVER:
RICO WADE
ATL legend (6/17a)
KEN & FRIENDS FILL THE FORUM
High times in Inglewood (6/21a)
BEADS! FEEDS! TIKTOK EXPANDS TAY'S ERAS TOUR HUB
Collect 'em all (6/20a)
FESTIVAL FORECAST: IT'S MUDDY OUT THERE
Sloshing through the fun (6/20a)
WELCOME TO ATLANTA
Black Music Month in the ATL (6/18a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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