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Monday, May 23, 2011

Gaga's Amazing Amazon Sale

GAGA'S AMAZING AMAZON SALE: Today’s unprecedented sale of the new Lady Gaga album, Born This Way, for 99 cents at Amazon has the disc threatening the digital download record of 288k set by Coldplay’s Viva la Vida. Label chief Steve Berman's thorough campaign has the record blowing out everywhere, with first-week sales estimates ranging from 750k to a high of a million. Meanwhile, iTunes is selling the regular version at $11.99 and $15.99 for the deluxe. Insiders are applauding Amazon for the loss-leader move, which is seen as a way of promoting its new cloud service. (5/23p)

 
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