Berman, Carter quotes in NYT

SOLD THIS WAY: Said IGA Vice Chairman Steve Berman: “We wanted to approach this like we were opening a blockbuster film. It became: ‘We’ll put a flag in that date well in advance. We won’t move. And what we’ll do for the next six months is pour gas on that fire every day, really branding the date.’” Added Troy Carter: “If you look at The Fame, it wasn’t marketing ploys that drove the success of that album. It was the quality of the content and Gaga’s willingness to go around the world and play for the fans, do the promotion, do the TV shows, visit the radio stations and the club DJs. There’s a lot more of that than there are marketing ploys. This is where the work begins.” (6/2a)