Ek quote in NYT

QUOTE OF THE DAY: “We want to make it simple for people,” he said. “If you want to take your music with you, you shouldn’t have to worry about 15 different sync programs or anything else. It ought to be as simple as pressing play and it works. And ultimately when you get to that point, that’s when people are prepared to pay. People are prepared to pay for convenience.” —28-year-old Spotify co-founder Daniel Ek, hyping his service in the N.Y. Times. (7/15a)