Thirty Seconds Breaks Records

MY FAVORITE MARTIANS: Capitol Records recording artists Thirty Seconds to Mars open the Echelon to label and management hangers-on before Jared Leto kicked everyone out and made management rep Marc Pollack give him 200 push-ups just for the heck of it. The occasion was the band’s Guinness Book of World Records-breaking 300th show in support of their 1.5-million-selling worldwide This is War album at N.Y.’s Hammerstein Ballroom. Jared then grilled the assembled on how much of the plaque's price was recoupable (l-r): The Mgmt Co’s David Bason, Capitol VP Alternative Promotion Bill Carroll, the band’s Tomo Milicevic, Capitol EVP Marketing/ Promotion Greg Thompson, Shannon Leto, EMI Music NA COO Colin Finkelstein, Jared, EVP Commercial & Revenue Development Dominic Pandiscia and The Mgmt Co's Pollack. (12/15p)