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Tuesday, March 20, 2012

Minaj Inks Pepsi Deal

NICKI GOES BETTER WITH PEPSI: With her sophomore album, Pink Friday: Roman Reloaded, set for release April 3, Nicki Minaj is making moves, including a seven-figure endorsement deal with Pepsi. Guess they didn’t see the Grammys. Minaj will be the face of a new natural soda called "Pop" in the fourth quarter, according to Forbes. The international commercial was filmed recently in Argentina and could debut as early as next month. Minaj has consolidated all booking, branding and other representation with her management company the Blueprint Group, leaving CAA’s Mark Cheatham, who previously handled her touring. Minaj recently partnered with Mattel to auction a one-of-a-kind doll in her image. Other recent branding deals include MAC's Viva Glam, OPI nail polish and Onch Movement jewelry. (3/20a)

 
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