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Tuesday, May 29, 2012

Justin Time

JUSTIN TIME: In one of the grittiest promo efforts in memory, the IDJ team, headed by Steve Bartels, Rick Sackheim and Todd Glassman, simply wouldn't take no for an answer when it came to Justin Bieber and his single "Boyfriend." The song rocketed into the Top 10, then fell quickly due to devastating early callout results. However, instead of running for the hills, Team IDJ dug in and chose to rebuild the multi-million seller and make a real stand with re-adds and rotation increases wherever humanly possible. This week, the results speak for themselves as the song re-enters the Top 10 at #9, with sales continuing strong and research results beginning to turn upward. Kudos all around and clear proof of the old New York Mets slogan: Ya Gotta Believe!! The album (see item below) streets June 19. (5/29p)

 
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