LA Times profiles Rob Wells

TODAY’S READING ASSIGNMENT: UMG’s Global Digital Business President Rob Wells is the subject of a “How I Made It” piece in the business section of the L.A. Times. One area of focus is the formation of partnerships. :Universal has thousands of deals in place with all manner of digital music services,” the Times’ Alex Pham points out. “Aside from telecommunications companies, Universal also has deals with companies that use music to promote their brands, including European carmaker PSA Peugeot Citroen, which gave away songs for a year in a marketing campaign." Says Wells, "Our modus operandi is to find partners, feed them market intelligence, help them establish new services and expand existing ones." (6/4a)