Mumford & Sons explode onto the chart next week with the second largest indie debut ever. Only The Eagles' 2007 Walmart exclusive, Long Road Out of Eden, scored a larger first week with 711k. Mumford will also hold the honor of this year's biggest debut, at least until Taylor Swift (10/22) and One Direction (11/13) hit the streets, both of which are expected to sell north of 600k. Mumford's total digital sales should exceed 400k, making it the second-largest first-week behind only Lady Gaga, whose 662k included 400k+ sales from Amazon MP3 at 99 cents. It's also the largest debut for an album in RED Distribution history. Here's how it looks headed into the weekend:
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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