Getty Images and SoundCloud Join Forces

GET ON THEIR CLOUD: Getty Images Music and SoundCloud have announced a collaboration that unites the former’s global distribution channels and expertise in licensing digital media with the latter’s original audio content from more than 20 million registered users. The partnership provides media, advertisers, designers and creative execs with the ability to license original audio and music through Getty Images Music in a seamless sync licensing solution for businesses as well as a new commercial licensing opportunity for SoundCloud’s community of songwriters and other sound creators, who can now make their original content available for licensing by adding the “license” button from Getty Images Music to their SoundCloud player. The new feature allows SoundCloud users to make selected tracks available for sync licensing directly on the SoundCloud player, and allows commercial users to request a license for any of those tracks by clicking the “license” button on the SoundCloud player. The SoundCloud audio content available to license will also be added to a branded collection on both sites. (10/9p)