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Monday, March 18, 2013

Daft Punk Campaign

MORE DEFT THAN DAFT: A few examples from Columbia's inspired, multimedia teaser campaign for the forthcoming Daft Punk album (and its viral offshoots), as chronicled in the label's Daft Punk Post: billboards, mash-ups (notably a pulsing blend of DP with Justin Timberlake's "Suit & Tie"), "Disco Is Alive" snipes, fan Tumblrs, tweeted rumors at SXSW, Internet meme pics of the new Pope (with the ubiquitous DP helmet) and a fan tattoo. Seen the helmet in unexpected places? We want to know. (3/18p)

 
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