viral marketing teaser 2

BRANDING IRONS, CONTINUED: "The most potent avenue of exposure remains the most traditional medium at the artist’s and label’s disposal," we argue in our latest op-ed piece, Why Viral Marketing Isn't Nearly Enough to Create a Hit,” a rebuttal to the highly touted New York Times think piece about nontraditional marketing and the biz. Ignore it at your peril. (6/25p)