Jordan Schur's latest exploit

ARE YOU SCHUR ABOUT THAT? Video-commerce company Cinsay and Suretone Entertainment have inked a multiyear exclusive agreement to launch SuretoneLive.com. The new online global venture will host music, video, merch, pay-per-view and exclusive content from concerts and festivals while enabling social interaction between artists and fans. Suretone founder and Chairman Jordan Schur got right to the point in his supplied quote, explaining that the partnership with Cinsay will “leverage the world’s only multi-patented video e-commerce platform for venues, festivals and artists worldwide.” Added Carl Stubner, who’s now co-Chairman of the company, “This new site…is a tremendous opportunity for musicians to not just monetize their craft but to also expand their reach globally and connect one-on-one with their fanbase.” The press release also offered testimonials from Suretone management clients Mick Fleetwood (“This is the type of platform and opportunity artists have been waiting for”) and Billy Gibbons of ZZ Top (“We’ve been waiting for a new experience—well, here it is!!”). The site will soft-launch in mid-July. (5/22a)