EMI MUSIC TAPS GLOBAL,
REGIONAL MARKETING HEADS
Too bad one of them isn’t Barack Obama.
The organization now includes two global priorities teams focusing on major international releases from EMI’s New Music division, with one in London, the other New York.
A third team is being established to work on the company’s catalog division.
According to the release, these global teams will be “complemented by three regional marketing units who will work across global and local releases from both EMI's New Music division and its catalog division.”
Further appointments in consumer insight, branding and innovation will follow.
Pietro Paravella is named SVP Global Priorities, based in London. He was previously SVP International Marketing, working on campaigns for KT Tunstall, Moby and Daft Punk. He’s currently leading the international set-up of albums from Depeche Mode and Lily Allen.
SVP Global Priorities Matthew Tilley will be his New York counterpart. Formerly SVP International Marketing, he oversaw the release of albums by Lenny Kravitz, Joss Stone, Beastie Boys and Katy Perry.
In regional marketing, 17-year EMI veteran Bart Cools is named SVP Marketing for Europe and the U.K., while, as announced previously, Howard Handler, who joined the company at the end of 2008, will be EVP Marketing for North America and Mexico. Eighteen-year EMI vet Adrian Cheesley is the Regional President for the world outside Europe, North American and Mexico.
Carole McDonald remains VP Global Promotion. She was previously Sr. International Project Manager for EMI Music U.K.
All will report to EMI Music President of Global Marketing Sam van der Feltz, who commented: “These executives have between them a broad range of entertainment experience, a deep understanding of their artists’ fans and strong track records in leading successful campaigns. With the establishment of focused global functions plus strong local teams, we aim to maximize the sales potential of every project and to break more talent around the world… Or die trying.”
