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The Jersey Shore finale earned a series high of 4.8 (P12-34) and garnered more than 4.8 million viewers, triple that of its debut.
Tuesday, February 2, 2010

MTV READY FOR PRIME TIME

Cable Network Scores Four of the Top 10 Original Series for the Year
The Grammy Awards aren’t the only big TV ratings story this week. Stats just released by Nielsen reveal that MTV has four of the Top 10 original series—more than twice that of any other cable network. Fueled by the prime-time hits Teen Mom, Jersey Shore, Randy Jackson Presents: America’s Best Dance Crew and Real World: D.C., the network is up 19% year to year (Jan ‘09 to Jan ‘10) among the coveted 12-34 demo.

Here’s the show-by-show breakdown:

Teen Mom (Tuesdays) ranked #1 in its time period versus all cable competition among P12-34 (with a 2.3 average rating) and #1 versus all television competition among F12-34.

Real World (Wednesdays) ranked #1 in its time period versus all cable competition among P12-34 (averaging a 1.9). Season to date, Real World: D.C. is +9% above the previous Real World: Cancun.

The pop-culture phenomenon Jersey Shore (Thursdays) ranked #1 in its time period versus all cable competition among P12-34. During the course of the first season, the series averaged a 2.6 P12-34 rating and posted strong growth week to week. The finale earning a series high of 4.8 (P12-34) and garnered more than 4.8 million viewers, triple that of its debut.

Kicking off its fifth season, Randy Jackson Presents: America’s Best Dance Crew (Thursdays) was the #1 original cable series on Jan. 28. The season premiere, averaging more than 2.4 million viewers, is the show’s most watched debut yet. Among P12-34 (2.2 rating) the show was up 22% versus last season's premiere. Taking the Stage also debuted to a 50% increase versus its first season, as it premiered in its new 11 p.m. time slot, immediately following Randy Jackson Presents.

MTV’s original afternoon strips are generating solid numbers as well. Returning for season two, Silent Library is up 30% over last season, while MTV Teen Cribs is up 16%. Additionally, the network’s weekend and holiday specials—including MTV’s Top 20 under 25, Jersey Shore Spoofed, Nick Cannon Presents Hatin’ on '09 and Taking the Stage Audition Special—connected with audiences throughout January.

 
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