AC/DC outsold GNR by nearly 500k not because of any particular difference between the two retailers, but as a result of the amount of exposure AC/DC had leading up to release relative to Guns—and most of the blame for that rests at the feet of Axl Rose. IGA and Best Buy were handicapped on a number of levels, due in large part to Rose’s refusal to participate in the setup—dramatically reducing the ability of the label and Best Buy to market the release.
Contrast this situation to
By contrast, Rose submitted to no TV or press interviews, nor did he choose take his band on the road behind the release, while no official video has yet surfaced. AC/DC has also had a far greater radio presence, leading some to wonder why IGA would be motivated to pour additional marketing and promotion dollars into the record after pocketing $14m in the one-way sale of 1.6m units.
Factor in that this was Best Buy’s first exclusive with a major release from a high-profile act, while Wal-Mart pioneered the arrangement back in 2005 with Garth Brooks. And some are asking whether Best Buy had sufficient time to do its own setup, given the fact that Rose didn’t approve the final artwork until a few weeks prior to the release date.
On the other hand, even in these less-than-ideal circumstances, most believe that Chinese Democracy fared better with Best Buy than it would have in general release, due to a concentrated effort on the part of the chain.
The Best Buy/GNR situation is unlikely to slow the trend considering its obvious benefits—notably including guaranteed big money and the elimination of returns—and speculators are speculating that the next big act to ride the wave could be U2, whose next album will be an important part of IGA’s hoped-for recovery from a rare down year.
Some assert that the GNR situation exemplifies the risk/reward trade-off so prevalent in recent Q4s, as the majors rush out superstar albums without proper setups in order to make their numbers for the year, thereby sacrificing potential long-term results for a short-term gain in the crucial fourth quarter.
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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