What’s different about the New York-based online music service is that downloads will be free and legal. SpiralFrog will derive its revenue from advertising and share it with its content partners—meaning that UMG has killed two birds with one stone, opening yet another new revenue stream while endorsing the next logical stage of the digital revolution.
Said SpiralFrog
SpiralFrog’s target audience, Kent explained, is people between 13 and 34. “This is the core audience we will attract by building a music-centric experience and destination that is second to none, legally delivering what the majority of kids want—content they pay for only with their time. It’s content that advertisers are willing to pay for on their behalf.
“Our target audience is the driving force behind the changes in how music is created, discovered and consumed,”
According to
“Offering young consumers an easy-to-use alternative to pirated music sites will be compelling,” said Kent, who was previously the head of media communications agency Universal McCann Worldwide. “SpiralFrog will offer those consumers a better experience and environment than they can get from any pirate site.”
SpiralFrog will launch in beta later this year.
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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