Samantha Saturn is named Vice President, Digital Media Marketing for the label by GM Tom Donnarumma, who delivered the news to her via Instant Message. She'll head the company's New Media Department along with Senior VP Digital Media Promotion Gary Fisher.
Saturn will oversee the label's digital media marketing initiatives and maximize opportunities for
Donnarumma praised Saturn's "powerful grasp of the potential of online space, a deep understanding of how new technologies can benefit our artists and an ability to access the niftiest porn sites on the Internet... Her marketing and leadership skills make her ideally suited to meet the challenges of this rapidly expanding field."
Saturn said she's "thrilled to be joining Columbia Records--and one day I hope to meet Mr. Tommy Mottola... In addition to having an amazing roster of current artists as well as an incredible catalog,
The digital publishing and e-commerce pioneer comes to Columbia from Zingy Inc., a leading
Before joining Zingy, Ms. Saturn spent five years running her own marketing consulting practice, Saturn Network, where she executed integrated marketing campaigns with a diverse client base including Neiman Marcus Direct, Ecko Unltd. Apparel, PlanetOut, Clear Channel
Saturn worked in San Francisco as Record Industry Relations Manager for MusicNet Interactive, securing music and rights from more than 300 major and independent labels and designeing and implementing the first-ever music CD-ROM advertising program for record labels.
Moving to
Saturn has a BA in East Asian Studies from University of Michigan and serves on the Board of Directors of Fertile Hope, a non-profit organization that provides fertility information and support to cancer patients. She is also a judge for the International Academy of Digital Arts and Sciences.
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