Bartels will now oversee the music group on a day-to-day basis, raking in the dead presidents while continuing to work closely with three live ones: Def Jam’s Shawn “Jay-Z” Carter, Island Urban Music’s Jermaine Dupri and Mercury’s David Massey. He’ll also work with all IDJ joint ventures, including DTP and Slip N Slide.
Said the big boss: “This is a tremendous step forward in the evolution of our company, and there is no one more worthy to take the reins of this new position than Steve Bartels. In the decade that we have worked together, I have always been impressed by Steve’s leadership and dedication to the smooth day-to-day running of the entire operation. He has played an integral role at Island Def Jam of breaking new artists and bringing our music to the widest possible markets. His friendship is invaluable at every level, and he now has the capacity to achieve even greater heights, considering he’s so tall to begin with.”
Added Bartels: “I am thrilled and honored to be given the opportunity to steer such historic labels as
After spending a decade at Arista, where he played a crucial role in the careers of OutKast, Usher, Santana, Whitney Houston, Avril Lavigne, Pink and Dido, while eventually rising to EVP, Bartels took the job of President of the Island label in 2004; additionally, Reid made him the COO of IDJ as a whole in early 2005.
As the head of
The big guy began his career National Director of Promotion at A&M. He graduated from football factory Hofstra University and completed the MBA program of UCLA’s John Anderson School of Executive Education in Management.
A TASTE OF RAINMAKERS 2024: AARON BAY-SCHUCK & TOM CORSON
Won't be long now. (10/8a)
| ||
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
|