Additionally, under the agreement, Yahoo will provide its proprietary in-stream advertising technology to the stations, which inserts online ads over the broadcast station's local advertisements.
Yahoo developed the technology after the recent rights issues regarding broadcast advertisements being used in webcasts caused several radio station online streams to be shut down.
But the joy doesn't stop there. In addition to being an ostensible solution to the online ad dilemma, the new technology opens up additional advertising opportunities for Citadel—and, oh yeah, Yahoo. Woohoo!
TOP 50: TAY'S THREE-PEAT, DUA'S OPTIMISM AND MORE
The most popular POETS in history (5/10a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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