EXTASY BEEFS UP PROMO
DEPT. WITH STU
After 26 years at Warner Bros. Records, Stu "Live Crew" Cohen is back in business as Sr. Vice President of Promotion for the new label, it was announced by General Manager Robert Smith.
Based in the company's Los Angeles offices and reporting to Smith, Cohen will be responsible for developing, implementing and overseeing the label's promotional campaigns and auctioning off his Commander Cody promotional bong on eBay.
Commenting on the appointment, Smith said: "Stu has a deep understanding of the world of radio and the overall record business. At least that's what he tells me. His years of experience with Warner Bros. and his love of music give him a rare perspective of the constantly changing marketplace and its inherent challenges. We are fortunate to have a player of Stu's caliber here at Extasy, even if his favorite song is Tiny Tim's ‘Tiptoe Through The Tulips.’"
Cohen started in the Warner Bros. mailroom in 1973 before accumulating enough material to blackmail his way to Sr. VP Promotion. During his career he has worked with such artists as Frank Sinatra, Madonna, Van Halen, Rod Stewart, R.E.M., Fleetwood Mac, Neil Young, Prince, George Harrison and the Goo Goo Dolls, none of whom will now take his phone calls.
Added Cohen: "I'm thrilled to be part of Extasy's beginnings. Between our spirited staff and exciting new artists, the possibilities of what we can accomplish here seem truly limitless. Now, where do I park my rickshaw?"
Extasy Records International was formed in Los Angeles last year by the Japanese artist-producer-label owner-composer-writer Yoshiki, whose former band X-Japan is the country's most successful rock group in history.
