Now, Coca-Cola is joining the pop princess parade by enlisting Christina Aguilera to uncork the genie in the company's 20-oz., recyclable bottles. Aguilera will begin appearing in the TV spots this May, reports E! Online. She'll also take part in Coke's summer 2001 promotion, where Coke drinkers will vie for a million-dollar prize, as well as a chance to meet Aguilera. Other prizes include a hoops game with Kobe Bryant and a trip to the NFL Pro Bowl with ESPN's Chris Berman.
Despite the obvious similarities, Coke insists that it isn't copying Pepsi. The company had signed Aguilera for a Latin American campaign last year.
But the Pepsi/Britney-Coke/Christina face-off is more than just an echo of the NSYNC/McDonald's-Backstreet Boys/Burger King battle of 2000. Ah, who can forget that glorious heyday of marketing? It's just one more instance in which the two mini-divas have been pitted against one another in their creepily parallel paths.
Allow us to shed some light on it:
Of course, only time will tell whether the Joy of Cola will reign triumphant or fans will Always choose Coca-Cola. Until that time, one thing is for certain: Drinking a cola will make us all feel just a little bit naughtier.
DANIEL NIGRO:
CRACKING THE CODE The co-writer-producer of the moment, in his own words (12/12a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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