The deal will give 360hiphop.com access to traditional media channels such as BET's cable network, while BET.com will be provided with additional urban content and Simmons' name recognition.
"They have great resources, a great team and great management," said hip-hop legend Simmons. "We saved a lot of money and got more access and combined traffic."
Both BET.com and 360hiphop.com sites will remain independent with separate content but will function as one business unit to save on costs and leverage assets more efficiently.
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
| ||
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
|