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A raft of pseudoscientific mumbo-jumbo about "musical DNA" fills the Savage Beast press release, including stuff about the 180 "genes" comprising the essential characteristics of any piece of music and even a Music Genome Project.
DOT DOT DOT COM: SPECIAL HIGH SCHOOL EDITION
Subheads Are Cute, But Student Needs To Pay Better Attention In Class
MEET ME AT MY LOCKER
Online music-storage specialists Myplay have pacted with ETC Music, maker of the MusicTeller in-store digital-music kiosk. Consumers who use the MusicTeller to buy downloads to load into their personal music devices will automatically have the purchased tracks placed in a Myplay locker. A few of the MusicTeller devices are already in use in the Boston area. Technology developers are now hard at work creating a consumer who's willing to pay for music downloads.

 RECIPROCAL'S, LIKE, A TOTAL BRAIN
Digital rights management empire Reciprocal Inc. has launched version 3.0 of its Reciprocal Commerce Access Protocol. What? You don't know what that is? Omigod, where have you been? This is more fancy technology designed to help content-wranglers track the stuff they sell online. The protocol traffics order info in conjunction with Reciprocal's other DRM services; by sending instructions to the company's clearing house, it assists in the issuing of permits that let consumers access encrypted material. President/CEO John Schwarz says it works for streaming as well as downloads. While the selling of encrypted tracks has largely proved a dud thus far (see above), the DRM firm sees a whole new set of opportunities in the administration of subscriptions services. "As we roll out our services, internationally, Reciprocal Commerce Access Protocol will continue to be an important differentiator for us as well as our clients," he declared. In a related story, Reciprocal is also rolling out a word-recognition application that make you think words like "differentiator" weren't just made up.

SAVAGE BEAST CUTS SCIENCE CLASS
Tower Records and Riffage have partnered with Oakland, California-based Savage Beast Technologies, makers of a music-recommendation engine that claims to find the "genetic code" underlying musical preferences. A raft of pseudoscientific mumbo-jumbo about "musical DNA" fills the press release, including stuff about the 180 "genes" comprising the essential characteristics of any piece of music and even a Music Genome Project, described with characteristic understatement as "a comprehensive song database designed to be the most powerful taxonomy of music ever created." Then again, the Beast masters have to compete with MoodLogic, which just closed a tasty deal with Listen.com and has a real touchy-feely approach to recommendation. Will users go for this sonic gene-splicing? Or, to put it another way, will you be able to see the business it generates under a microscope?

BILL GATES IS A TOTAL FOX
Microsoft's Windows Media is previewing its wireless streaming media capabilities for portable devices, notably the Window Media Player for Pocket PC Technology, which is compatible with gizmos made by Compaq, Casio and Hewlett-Packard. Users will be able to stream video and audio from the Net or play media files downloaded to the devices. Microsoft and Windows Media believe this technology will soon set the standard for keeping drivers' eyes off the road.

ROLLING STONE? ISN'T THAT FOR SENIOR CITIZENS OR SOMETHING?Emusic-affiliated site RollingStone.com, in conjunction with RadioWave.com, is switching on Rolling Stone Radio, which will allow surfers to check out a bunch of music and stuff, including a streamable version of the venerable magazine's "Pop 100" list of all-time top tunes. In a related story, the mag's recent Drew Barrymore pictorial has reportedly inspired some streaming of a different sort. Okay, we're really sorry. Really.

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/29a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/29a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/29a)
NEAR TRUTHS: KANYE
AND HIS PHONE
A quintessential American story (9/29a)
21, METRO ANNOUNCE SAVAGE MODE II
Dynamic hip-hop duo forges a franchise. (9/29a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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