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"We chose to partner with MP3.com to give digital music services to our millions of users because MP3.com's music technology platform is clearly the most compatible to interact and grow with our network."
—Scott Kurnit, About Chairman and CEO
Thursday, June 22, 2000

WHAT’S IT ALL ABOUT, MICHAEL?

MP3.com Strikes Up Partnership With About Inc.
Proving that CEO and Chairman michael robertson',390,400);">michael robertson',390,400);">Michael Robertson wasn't kidding about his dot-com emerging from its "darkest hour" triumphantly, MP3.com announced that a partnership with About Inc. The partnership will allow MP3.com to integrate its music services and content into About's portal site.

"This is a great alliance that will increase distribution of our MSP services," said Robertson. "It might also goose our stock price a bit—oops! I'm not supposed to say something like that in a press release, am I? What I meant was… um… The real winner in the deal is the end user. Yeah, that's what I meant."

About, the 7th largest Web property, is a network of vertical sites. Its network includes more than 700 targeted environments, each overseen by a professional guide. Kind of like those helpful blue-vested folks at Wal-Mart, only digital.

"We chose to partner with MP3.com to give digital music services to our millions of users because MP3.com's music technology platform is clearly the most compatible to interact and grow with our network," said About Chairman and CEO Scott Kurnit. "Plus, their ongoing legal troubles ensure a ton of free publicity!"

 
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