RUMOR MILL
"We believe that 'WWF Aggression' will not only appeal to a significant and important part of our fan base, but will also serve as a strong outlet for us to extend the WWF brand into the hip-hop culture." John Sohigian, WWFE VP
Thursday, March 16, 2000
WWF MAKES "AGGRESSION"
A PRIORITY
World Wrestling Federation Teams With Priority Records For New Hip-Hop CD
Poised to slam world order into the nearest turnbuckle, World Wrestling Federation Entertainment, Inc has joined with Priority Records and some of the biggest rap superstars to release a 13-track hip-hop CD. " WWF Aggression," the first in a series of recordings, will be released March 21 and will feature an all-star lineup including Run-DMC, Ol' Dirty Bastard, Method Man, Snoop Dogg, Ice-T, Mack 10 and Redman.
All tracks on the CD are hip-hop remixes of original WWF superstar themes. As such, WWF and the label hope it will serve as an ambassador between the two not so different worlds of trailer inhabitants and urban street rogues.
WWFE Vice President of Retail Marketing John Sohigian says, "We believe that 'WWF Aggression' will not only appeal to a significant and important part of our fan base, but will also serve as a strong outlet for us to extend the WWF brand into the hip-hop culture. Everybody wants to be true to the streets, ya' heard? Word to the step-mom."
Priority, who previously released a similar hip-hop Fox Sports "Game Time" CD, expects the second "Aggression" follow up CD to hit the streets late this year.
