RUMOR MILL
Back to Rumor Mill >
Monday, June 19, 2000

NETCO TO WARPED TOUR: LET'S DO LAUNCH

by

yes

Online Music Company Purchases Concert Series, Hoping To Provide Net Execs Access To Girls

Launch Media has purchased the Warped tour, a popular punk-oriented summer concert series.

The acquisition allows Launch to deliver unique integrated sponsorship opportunities to its partners, leveraging the strategic breadth of both its online and offline properties. Additionally, the tour will afford Launch the opportunity to supplement existing marketing efforts in reaching a specific demographic. It will also enable Launch to hang out with that dreamy bass player it met last summer.

Launch will maintain an on-site presence at the concerts and simultaneously take on the responsibility of promoting, marketing and selling sponsorships for the tour.

As part of the deal, the tour's official website, warpedtour.com, will become one of Launch's online properties and ultimately will become a year-round music destination.

As in previous years, Vans, who joined the founders as an owner of the tour in 1996, will be this summer's title sponsor.

Terms of the deal were not disclosed.

TAGS: yes
 
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/29a)
Check It Out Now
TAY RACKS UP STATS, OBLITERATES RECORDS
What did you expect? (4/29a)
Check It Out Now
HIPGNOSIS BOARD APPROVES UPPED BLACKSTONE BID
Let's make a deal. (4/29a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
Another triumph for the master marketer (4/29a)
Check It Out Now
CLIVE CHATS CLIVE, CARNEGIE HALL TRIBUTE AND MORE
The ageless one is feted. (4/29a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions