Big Loud Records has upped Patch Culbertson to EVP/GM. Effective immediately, he becomes the company's first-ever EVP and will empower a new class of leaders who will report directly to Big Loud partners Seth England, Joey Moi and Craig Wiseman.

Culbertson first joined Big Loud Records as VP of A&R in 2017, rising to SVP/GM in 2021. In his new role, he continues to oversee day-to-day operations, strategizing on commercial tactics and helping to expand the creative development of the roster.

“Patch has been a critical part of Big Loud's success for over seven years now,” said England. “He's a brilliant strategist with an unmatched ability to process information and make sound decisions.”

“I am immensely proud of the accomplishments of our roster and staff these past seven years,” added Culbertson. “A special thank you to Seth, Joey, Craig, and [Big Loud COO] Austen [Adams] for their support and leadership.”

“What sets Patch apart as a GM is that he – like all of us at Big Loud – continues to keep songs first,” Moi says. “We're grateful for his continued leadership.”

Previously, Culbertson spent eight years at Republic, rising to Director of A&R. He played a key role in signing and developing acts like Aminé, Florida Georgia Line, SoMo and The Naked and Famous. He also spearheaded releases from Colbie Caillatand Florence + the Machine, along with soundtracks from Ted, Safe Haven, Snow White and the Huntsman and more.

Photo credit: Brayln Kelly Smith