The Grand Ole Opry’s chief tweeter Matt Brum has joined Big Machine Label Group as Director, Digital Strategy and Social Media. He will report to BMLG CMO Mike Rittberg and be responsible for engineering digital and social strategies for Big Machine Records, The Valory Music Co., BMLG Records and Nash Icon Records.

“He lives the ‘digital world’ and we look forward to having his passion help drive our artists to the next level,” Rittberg said.

Brum was formerly Social Media Manager for the Grand Ole Opry. “It has been my privilege to be a member of the Grand Ole Opry family and to be a part of the Opry story,” he said. “I am ecstatic to begin this new journey with Big Machine Label Group and to continue to build upon BMLG's solid foundation, innovative approach and unprecedented impact on our industry.”