Sarah Jones has been promoted to General Manager of Warner Music’s concert discovery service, Songkick. She takes over from Bill Ashton, who is leaving the business at the end of March.

Based in London, Jones takes on her new role immediately, reporting to Benjamin Blank, President of WMG’s Media Business. She joined Songkick in 2018 as Commercial Director and was most recently VP of Commercial. Prior to that, Jones worked at the BBC for 14 years, where she headed up global partnership strategy across its video and podcast portfolio.

“Sarah’s track record is incredible and I can’t think of a better person to take the reins of Songkick,” Blank said. “I’m sad to see Bill leave, and I want to thank him for all he’s done and for leaving the business on such a high. When live music grinded to a halt, Sarah and Bill were central to the business pivoting and finding new ways to engage our audiences and artists.”

At the same time, Simon McCabe, who joined Songkick in 2021, has been promoted to VP, Technology, at WMG’s services division WMX Media. While his role has expanded to cover all of WMX’s media businesses, such as HipHopDX and Uproxx, his key focus will be to build on Songkick’s core business and suite of artist marketing tools. McCade has 20 years’ experience in start-ups and has worked in multiple CTO roles.