Sony/ATV’s U.K. division has upped Sarah Pickering, known as Pixie, to VP of Creative and Chris Jones to VP of Licensing. Additionally, they have been named Co-Heads of the synchronization team and will report to Sony/ATV UK Co-Managing Directors David Ventura and Tim Major. Nick Oakes will be taking on the newly created role of Director, U.K. Synch and will support Pixie and Jones.

In her most recent position as Head of Creative Supervision and Catalogue Synch, Pixie was responsible for liaising with television, advertising, brand and film companies across the U.K. Now as VP, Creative, she will be responsible for implementing creative strategies for Sony/ATV U.K.’s synch division across all media while creating new synch opportunities for clients.

Prior to his new role, Jones was promoted to Head of Synch & Licensing at Sony/ATV, where he co-led the newly combined U.K. synch team, developed new licensing processes and advised on sync deals across media forms. Now, he will lead the company’s licensing strategy and set the agenda for pricing and negotiation for sync.

Ventura and Major stated, “With Pixie and Chris at the helm, we are even more confident that Sony/ATV can offer the most innovative, creative and competitive opportunities for our songwriters and clients, and that we are fully equipped to continue our great success in this everchanging marketplace.” Sony/ATV President, Global Chief Marketing Officer Brian Monaco adds, " As synch continues to be an extremely important and flourishing aspect of Sony/ATV’s business, I couldn't be happier to have Pixie and Chris leading the charge in the UK.”

Pictured below (l-r) are Pixie and Jones.