Spinnup, the global digital distribution platform originally launched in Sweden by UMG in 2013, has accelerated its presence in the UK by partnering with Universal Music On Demand (UMOD). The UK label will establish new ventures and partnerships, along with increasing the distribbery's breadth of service and attracting new users.

The platform has become the go-to place for artists taking their first steps in the biz, and allows artists to distribute their music to all major streaming platforms while maintaining 100% of their rights and royalties.

Unique to the platform, Spinnup also operates as a cutting-edge A&R tool with the team at UMOD constantly listening to new music uploaded. The label has a growing team dedicated to spotting hot tracks bubbling up and has already announced their first artist signings discovered via the platform: London-based Nigerian afro-pop solo act A.T, indie singer-songwriter Devon from The Forest of Dean, and Italian house producer Manuel Costa.

Simon Barnabas, Managing Director, UMOD says, “The UMOD team are combining their wealth of artist marketing campaign experience and deep understanding of track data analysis with promoting this innovative platform for distributing brand new talent; ultimately aiming to identify and sign the very best to the label. UMOD are then partnering with these exceptional artists to build a successful music industry career together.”

Next up will see the launch of the Spinnup Academy—an educational visual content series featuring senior industry experts, helping users understand the fundamentals of their area of the music business.