NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Injecting new vitality into the country tradition, 24-year-old Mercury Nashville talent Bryce Leatherwood is a next-gen traditionalist plugged into the modern mainstream. Gifted with vocal charisma and the warm, rumbling twang of his Georgia roots, Leatherwood was the winner of NBC’s The Voice in 2022, which he followed with his Grand Ole Opry debut, headlining the Neon Does Tour and debut Country-radio single “Hung Up on You.” His upcoming debut album shows a deep reverence for the past and an open mind about what comes next.
ALBUM: TBA
RELEASE DATE: May 2025
SINGLE: “Hung Up on You”
LIVE: Scattered shows coming in for the new year, 2025 festivals TBA
RADIO: 45 first-week adds on “Hung up On You,” #1 Most Added at Country on impact (9/23), 57 adds to date (10/22); 20+ station visits/radio events booked for the next few months
PRESS: Country Now, Entertainment Focus, Today’s Country, Country Insider, more
BOOKING: CAA
PUBLISHING: SMP Nashville
MANAGEMENT: Clint Higham & Robert Filhart/Morris Higham Management