New York-based McSwiggin, who reps such acts as Brandi Carlile, Guster, Lake Street Dive, Mike Gordon and SOJA, was a driving force behind Joni Mitchell and Carlile’s historic teaming at The Gorge in June of 2023.

What was the first concert you ever saw?

Bad Brains at Bogart’s in Cincinnati, 1991.

Name a music figure you admire.

Chip Hooper, former head of Paradigm. He was the best mentor anyone could have ever hoped for. We miss him very much.