Co-head of UTA’s London office alongside Neil Warnock, Asika has been a champion of the Afrobeats, Amapiano and drum and bass genres. He joined UTA in 2021 following the agency’s purchase of his Echo Location Talent Agency.

You can go back in time and see any concert. Who would you see and when?

Prince, 1984-85.

What’s one thing that can be done to make concerts more affordable?

Ban promoters taking hidden rebates from any company associated with delivering a live show. This should bring down the cost of touring.